Here’s a feature on Gorillaz, one of the world’s most popular virtual bands. As in, the band of 2D characters you see (2D, Murdoc, Noodle, and Russel) don’t actually exist in real life. The concept behind the band was developed by two flatmates, Damon Albarn, a musician, and Jamie Hewlett, a comic book artist. It came about because at the time, Hewlett and Albarn were watching MTV and felt it was getting too manufactured. They observed people didn’t like bands for their music, they just liked whatever their favorite artists produced, even if it wasn’t good. Albarn then became in charge of music, with Hewlett creating the iconic figures of the band. The art style of Jamie Hewlett’s character design for Gorillaz is highly recognizable, and has continually evolved over time as the characters grow with each album. He’s published books with full character and story arcs between and for every comeback they’ve had. The video talks about their story and about how they execute their live shows. Here’s a section from an interview they did when their most recognizable album, Demon Days, came out. For the full interview click here.
“The paradox is that by being completely artificial, Gorillaz is a lot less artificial than a boy band or any of these other constructed entities we’re all used to. HEWLETT: Exactly. If you’re going to pretend to be somebody you’re not – which is the whole point of being a rock star – then why not just invent fake characters and have them do it all for you?ALBARN: I hope we can keep doing it this way – making music and art that are pure products of our influences while not really having to let the whole celebrity side of it get in the way. Then maybe more virtual bands will come out and do the same thing. And then hopefully there will be so many of us that people will ask themselves, What in the world is going on here? We’re buying magazines full of cartoons!”